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OVERVIEW
What
is PPC?
Pay-Per-Click is a paid form of advertising, popularized mostly by
the "search engine" Google. The concept
is fairly simple. Businesses bid to be placed at or near the top
of the search results for particular keyword phrases. The bidding
is done on a "per-click" basis, meaning that a company
pays a specific amount every time the engine sends them a visitor.
Advantages
Pay-Per-Click campaigns have unlimited advantages over traditional
search engine optimization. First of all, they require no changes
to a current site's content or look to obtain top positions, just
a willingness to pay. Also, the implementation of a pay-per-click
campaign is instant- it can take just a few minutes to start
getting targeted traffic, versus sometimes months for standard SEO
campaigns. Finally, pay-per-click sends you the highest targeted
and most relevent traffic, which increases your percentage of turning
a visitor into a sale or a potential client.
THE PROCESS
Step 1 - Plan the campaign
From the beginning we work very closely with you to identify target
customers, realistic objectives and performance criteria. We also implement
tracking on your site.
Step 2 - Mine for keywords
For any industry, there can be thousands of keywords that consumers
use when searching. Even well optimised campaigns don't have keyword
lists extensive enough to maximise ROI. We use keyword mining techniques
to identify very specific, relevant search terms.
Step 3 - Optimize ad copy for keywords and keyword
groups
This is the most critical phase. The quality of your PPC ad copy has
a huge impact on the number of relevant visitors to your site. At Touch
we carry out extensive title and description targeting to increase
click-through rates and conversions.
Step 4 - Analyse and manage the ongoing campaign
When we've improved traffic flows to your site, we work to increase
conversion rates and ROI using bid management software. This statistically
intensive process can take up to a month, but your campaigns provide
optimum ROI in the end.
Step 5 - Report findings
We report on campaign performance weekly and, as required, provide
real-time reports on everything from keyword click costs to ROI. This
helps us maintain higher conversion rates over longer periods and keeps
you informed.
CONCLUSION
Pay Per Click campaigns
can bring large numbers of highly targeted visitors to your website.
It is crucial to the success of the campaign that you pay a reasonable
price for each visitor, that each visitor is highly targeted, and that
you maintain your exposure over time.
An all in one Pay Per Click management
company at a competitive cost.
We offer a variety of pricing options for
PPC Adwords managment and consulting. Please contact
us to
find out what we can do for your pay per click program.
> See our
Search Engine Optimization Services
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